Express solidarity, don’t get free car hire: Hertz pulls out of El Al Israel promotion
Further to my post earlier this week, you might be interested in this article published in this morning’s Independent.
Hertz withdraws from Israeli airline deal
By Stina Backer Saturday, 17 January 2009
The world’s largest car hire firm last night called on the Israeli airline EL AL to withdraw an internet advert which offered free Hertz rental to British passengers who flew to to Israel to show their “solidarity” with the country, The Independent has learnt.
A Hertz Corporation spokeswoman said it had not been aware of the promotion being run by EL AL and their Israeli franchise operator who trades under the Hertz brand. He added that the offer was designed, run and managed by EL AL.
“We regret if any individuals were offended by the language that EL AL used to promote this offer,” said Hertz’s spokesperson.