Ryanair starts advertising its competitors

For reasons I shan’t go into here just yet, I’m hoping to have reason to make more frequent trips back to Belfast in the coming months. The eco friendly option is the attractively priced train and ferry, but it’s slow and no use for a day trip. The budget choice has to be Ryanair, who fly from Prestwick Airport to Belfast City Airport.

Here’s the booking screen for a flight in March that I researched this afternoon:

Yep, the fare is just £0.01.

How do they subsidise such cheap air fares? Well, perhaps by allowing Google Ads to sell advertising space to Ryanair’s direct competitors on the same page: