(james benedict brown) on the road

Icelandair marketing 1, James 0

Posted in Posts by James Benedict Brown on 16 October, 2009

Message to Icelandair management: give someone in your marketing department a pay rise.

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You don’t need an expensive advertising agency or a degree in marketing to know that simplicity sells. And when you’re selling a country as breathtakingly beautiful as Iceland as a holiday destination, you don’t need any waffle for advertising copy. Put a picture of Iceland in the newspaper (albeit with some suspect pony-photoshopping, which I am willing to overlook) and a few lines about direct flights from Glasgow and a three night citybreak for £239, and I’m sold. As an American might say “what’s not to like?”

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One Response

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  1. Alan in Belfast said, on 25 May, 2010 at 19:21

    > Message to Icelandair management: give someone in your marketing department a pay rise.

    But find whoever the minister of state responsible for volcanoes and sack them!!!


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