(james benedict brown) on the road

Ryanair starts advertising its competitors

Posted in Posts by James Benedict Brown on 16 February, 2009

For reasons I shan’t go into here just yet, I’m hoping to have reason to make more frequent trips back to Belfast in the coming months. The eco friendly option is the attractively priced train and ferry, but it’s slow and no use for a day trip. The budget choice has to be Ryanair, who fly from Prestwick Airport to Belfast City Airport.

Here’s the booking screen for a flight in March that I researched this afternoon:

ry1

Yep, the fare is just £0.01.

How do they subsidise such cheap air fares? Well, perhaps by allowing Google Ads to sell advertising space to Ryanair’s direct competitors on the same page:

ry21

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Express solidarity, don’t get free car hire: Hertz pulls out of El Al Israel promotion

Posted in Posts by James Benedict Brown on 17 January, 2009

Further to my post earlier this week, you might be interested in this article published in this morning’s Independent.

Hertz withdraws from Israeli airline deal

By Stina Backer Saturday, 17 January 2009

The world’s largest car hire firm last night called on the Israeli airline EL AL to withdraw an internet advert which offered free Hertz rental to British passengers who flew to to Israel to show their “solidarity” with the country, The Independent has learnt.

A Hertz Corporation spokeswoman said it had not been aware of the promotion being run by EL AL and their Israeli franchise operator who trades under the Hertz brand. He added that the offer was designed, run and managed by EL AL.

“We regret if any individuals were offended by the language that EL AL used to promote this offer,” said Hertz’s spokesperson.

Full article: http://www.independent.co.uk/news/world/middle-east/hertz-withdraws-from-israeli-airline-deal-1418248.html

WTF? Express solidarity, get free car hire

Posted in Posts by James Benedict Brown on 13 January, 2009

I don’t blog about my political thoughts, sentiments or allegiences. But this was too bizarre to overlook. Three panes from an animated column advertisement on an online frequent flyer forum, seen this afternoon.

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