(james benedict brown) on the road

An alternative Chevy Cruze

Posted in Uncategorized by James Benedict Brown on 21 August, 2008

General Motors realised details and three pictures today of the 2011 Chevrolet Cruze (I know, I don’t understand why model years are being announced so far in advance, since it only serves to undermine sales of the crap they’re replacing). In the same way that Ford in America recently launched itself into applying a three bar chrome grille to the front of every new model, Chevrolet is attempting to re-design the face of their passenger cars with a frankly tenuous horizontal body colour bar across the grill. You can see it already on the 2008 Malibu.

A somewhat inconsistent proportion has been applied to these two cars, and in the case of the Cruze it just suggests that a bite has been taking out of the (otherwise rather attractively) sculpted bonnet.

Since it seems to me a rather mis-proportioned gesture, I couldn’t resist the urge to photochop an alternative.

In my humble opinion, it may make the car less striking, but it’s certainly cleaner. The bonnet reclaims a three dimensional sense of shape as well. Just a thought. Since we’re two and a half years away from 2011, maybe someone in Chevy could consider it?