Message to Icelandair management: give someone in your marketing department a pay rise.
You don’t need an expensive advertising agency or a degree in marketing to know that simplicity sells. And when you’re selling a country as breathtakingly beautiful as Iceland as a holiday destination, you don’t need any waffle for advertising copy. Put a picture of Iceland in the newspaper (albeit with some suspect pony-photoshopping, which I am willing to overlook) and a few lines about direct flights from Glasgow and a three night citybreak for £239, and I’m sold. As an American might say “what’s not to like?”
Sorry Ireland, St. Patrick’s Day is now a British holiday, according to the Yahoo calendar that I’ve never used (see here at the bottom of my online mail inbox). Add that to the Irish complaint of being lumped in with the British on the map.
There’s quite a queue down at the Job Centre when I make my fortnightly visits. With any luck someone with a bit more of a paunch will find this advert (produced by the touch screen job point) just in time for Christmas. Nice to see that pension contributions are included, but I always thought this fella had already been working long past the national retirement age…